Waseem Mansha
Founder & CEO, Wishfy
Waseem founded Wishfy in 2024 after a decade of watching good businesses spend real money on agencies optimising for the wrong decade. He saw companies pour budget into keyword-stuffing playbooks while ChatGPT and Perplexity were quietly reshaping how buyers find answers. Before Wishfy, Waseem built and scaled search programs across SaaS, e-commerce, and professional services — always at the intersection of technical SEO and content strategy. He started his career in software engineering, which is why Wishfy ships code and schema alongside strategy, not instead of it. He works directly on every engagement until it's stable, then hands it to the team — never the other way around. The person who scopes the work is the same person who reviews the first deliverables. Wishfy is based in the Netherlands and serves clients across Europe and North America. The team works in English, Dutch, German, and French. Reach Waseem at [email protected].
How we work
Specific over generic
Every strategy is built for your business, your buyers, your market. No recycled playbooks.
Honest counsel
We tell you what's working, what isn't, and what we don't yet know. No inflated promises — and no false certainty.
We show the work
Every recommendation comes with the reasoning. Transparency is how we build trust — and how you keep control.
Outcomes over output
We measure success by citation growth and revenue impact, not deliverable count.
AI as a tool, humans on the hook
We use AI to move faster. But a human expert reviews every decision and signs off on every deliverable.