AI Search Visibility

AI visibility audit

A GEO audit of how AI search sees your business: buyer questions tested across engines, mentions and citations observed, and a prioritised fix list.

Request a free GEO audit

The problem

You don't know where you stand

Without a baseline you cannot tell whether AI search mentions you, describes you correctly or cites your pages.

Advice without evidence

Generic checklists say what to change without showing what engines say about you today.

What is included

Buyer questions

A fixed set of questions your customers ask, chosen with you for your market and language.

The engines we cover

The questions are tested across the AI search engines agreed for the audit, named in the findings.

Mentions and citations

Whether you are named, whether your pages are cited as sources, and how you are described.

Technical and content review

Whether your pages can be read by engines and whether they answer the questions.

An example, step by step

Example · synthetic data A local bakery checks whether AI search names it for cake delivery

Input

Buyer question and test set-up

Which bakery in Haarlem delivers birthday cakes? Asked in English in ChatGPT, Perplexity and Google AI Overviews on one observation date, three runs per engine.

Record every answer: who is named, who is cited and how the bakery is described.
Compare the description with the bakery's own facts: location, delivery area, opening hours.
Check why it is missing: crawl access, a thin delivery page, inconsistent business listings.

Output

Baseline and fix list

Named in one of nine answers, cited in none, delivery area described wrongly once; three prioritised fixes, starting with a clear delivery page.

How it works

Agree the questions

We choose the questions with you and note the competitors to compare.

Test and record

We run each question and record what each engine answers.

Prioritise

Findings are ranked by likely effect and effort.

What you receive

A visibility baseline

What each engine said for each question: mentions, citations and descriptions.

Findings

The technical and content issues that may limit visibility.

Next steps

What to change first, and why.

What it works with

Your public website

The pages engines can fetch, read as a crawler reads them.

The engines' public answers

Answers to your buyer questions, in the languages you sell in.

Your business listings

Profiles and directories that describe you, where they exist.

How we check it works

A fixed question set

The same questions, engines, language and date range, so a later check compares like with like.

Repeated runs

Each question asked more than once, because answers vary from run to run.

Mentions apart from citations

Being named and being linked as a source are counted separately.

What to keep in mind

The audit is a snapshot: answers change between sessions and over time.
It shows where you stand; it does not guarantee where you will appear.

What shapes the scope and quote

The free audit is a limited manual check; a full audit grows with the number of buyer questions, languages and engines.
The number of locations or product lines changes how many questions are needed.
A technical review of a large or complex site takes longer than one of a small site.

Frequently asked questions

Is the audit really free?

Yes. The free GEO audit is a limited, manual review of an agreed set of questions. Implementation is a separate, priced proposal if you want it.

Which engines do you test?

The engines are agreed per audit, based on where your customers search, and are named in the findings.

Is the example on this page a real client?

No. It is an invented bakery with synthetic answers, to show the format. A real audit reports what the engines actually said on the dates we checked.

Can you guarantee we will be named afterwards?

No. Engines decide what they show. The audit shows where you stand and what is most likely to help, and a later check shows what changed.